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Online Reviews: Necessary evil and Faustian Bargain

Published on April 21, 2013 By dgreenbaum

As a consumer, I generally like online reviews as they give me a way of evaluating a product. As a business owner, I’m highly skeptical of them because of how easily they can be manipulated, repositioned and scammed. When my Google reviews went down due to Google Death, I was devastated. Years of kudos and […]

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