Tag Archive

Why You Shouldn’t Vote Us (Or Anyone Else) “Best of Lawrence”

Published on February 10, 2016 By dgreenbaum

UPDATE:  See our support and the changes for the 2017 voting.  We’re glad the Lawrence Journal World listened to our concerns and revamped the program for 2017. Voting and elections seem like a simple process.  The person with the most votes wins.  It doesn’t always work that way as we know.  The “Best of Lawrence” […]

The unique problems with reviews of doctors online

Published on February 23, 2014 By dgreenbaum

I’ve written quite a bit about review sites and in particular Yelp. Maybe it’s because I’m both an active reviewer on Yelp and Amazon but also I take pride in the reviews of my business. Reviewing your doctor continues to be an emerging field as finding a good doctor can literally save your life. However, […]

Positive reviews and gaming the system: statistics and lawsuits

Published on January 12, 2014 By dgreenbaum

Getting a positive review on Yelp or Google ranslates directly to sales for most businesses and this seems rather obvious…. but this infographic puts Yelp into exact numbers   Lots of interesting statistics here but the ones that really struck me were 87% of small businesses don’t actively use review sites and 22% don’t even […]

Online reviews: latest wrapup and updates

Published on December 8, 2013 By dgreenbaum

Being a business owner and active reviewer, I continue to be fascinated by the landscape that is online reviewing. These reviews are being taken seriously. In particualr, hotels are changing the way they deliver and measure service and all sorts of businesses are using reviews (both external sites and internal surveys) as benchmarks of quality […]

#YelpTownHall: Sanitized reviews by (allegedly) real people

Published on October 13, 2013 By dgreenbaum

Recently I attend the Kansas City “Yelp Town Hall For Business Owners in Kansas City” which was a free event for local businesses wanting to learn more about how to use and interact with Yelp. Based on reports from LA , I expected some shall we say “heated” interaction Here in Kansas City, midwesterners are […]

Online Reviews: Necessary evil and Faustian Bargain

Published on April 21, 2013 By dgreenbaum

As a consumer, I generally like online reviews as they give me a way of evaluating a product. As a business owner, I’m highly skeptical of them because of how easily they can be manipulated, repositioned and scammed. When my Google reviews went down due to Google Death, I was devastated. Years of kudos and […]

How to protect against Google Death: The one phone call that can destroy your business (part 3 of 3)

Published on February 10, 2013 By dgreenbaum

The past few blog posts I’ve been talking about “Google Death”–when Google gives you the message “We do not currently support this location” and how missing one call (and being the top search result for computer repair lawrence ks) nearly destroyed my business. One of the key factors is I knew this content didn’t belong […]

Online review scams are using both science and the law to keep them legit

Published on July 29, 2012 By dgreenbaum

Online reviews for many people are a key way of researching products and services. I’ve blogged about this before, and a year or so later, online reviews still can’t easily be trusted. In fact, according to this article the business of fake or “shill” online reviews is growing. The good news is that science is […]

Don’t always trust online reviews!

Published on July 31, 2011 By dgreenbaum

While I’m pretty darn proud of our reviews on such websites as Google, Angie’s List, and Insider Pages, I urge everyone to be a bit cautious about relying solely on online reviews for purchasing decisions. While this Consumerist post talks about how “shills” are being paid to post reviews on Yelp , this is not […]

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