Tag Archive

The unique problems with reviews of doctors online

Published on February 23, 2014 By dgreenbaum

I’ve written quite a bit about review sites and in particular Yelp. Maybe it’s because I’m both an active reviewer on Yelp and Amazon but also I take pride in the reviews of my business. Reviewing your doctor continues to be an emerging field as finding a good doctor can literally save your life. However, […]

Getting social with small business: it isn’t a waste of time

Published on January 19, 2014 By dgreenbaum

If you can’t tell, DoctorDave Computer Repair in Lawrence is a social company. We don’t just socialize with our customers during service calls, but we are on Twitter, Facebook, Yelp, and Google Plus as well as blogging (just like this) I won’t lie and say it’s not time consuming because it is! Before I started […]

Positive reviews and gaming the system: statistics and lawsuits

Published on January 12, 2014 By dgreenbaum

Getting a positive review on Yelp or Google ranslates directly to sales for most businesses and this seems rather obvious…. but this infographic puts Yelp into exact numbers   Lots of interesting statistics here but the ones that really struck me were 87% of small businesses don’t actively use review sites and 22% don’t even […]

Online reviews: latest wrapup and updates

Published on December 8, 2013 By dgreenbaum

Being a business owner and active reviewer, I continue to be fascinated by the landscape that is online reviewing. These reviews are being taken seriously. In particualr, hotels are changing the way they deliver and measure service and all sorts of businesses are using reviews (both external sites and internal surveys) as benchmarks of quality […]

#YelpTownHall: Sanitized reviews by (allegedly) real people

Published on October 13, 2013 By dgreenbaum

Recently I attend the Kansas City “Yelp Town Hall For Business Owners in Kansas City” which was a free event for local businesses wanting to learn more about how to use and interact with Yelp. Based on reports from LA , I expected some shall we say “heated” interaction Here in Kansas City, midwesterners are […]

Why Yelp is bad for small business (yes I said it!)

Published on June 9, 2013 By dgreenbaum

Image courtesy of Flickr user calmenda Yelp has been in the news quite a bit lately with Amy’s Baking Company blaming Yelp reviewers for “endangering their lives” and a San Diego law firm succesfully suing Yelp in small claims court. Yelp is on the defensive and blogged about the fact that advertising does not impact […]

Protecting against business online identity theft (or simply misinformation)

Published on June 2, 2013 By dgreenbaum

A few months ago I blogged about having suffered “Google Death” aka “We Currently Do Not Support The Location.” While I occasionally have blips in life, my Google listing on Maps continues to be a problem. I recently read this article about how business owners fail to control their business identity and it really shocked […]

Online Reviews: Necessary evil and Faustian Bargain

Published on April 21, 2013 By dgreenbaum

As a consumer, I generally like online reviews as they give me a way of evaluating a product. As a business owner, I’m highly skeptical of them because of how easily they can be manipulated, repositioned and scammed. When my Google reviews went down due to Google Death, I was devastated. Years of kudos and […]

How to protect against Google Death: The one phone call that can destroy your business (part 3 of 3)

Published on February 10, 2013 By dgreenbaum

The past few blog posts I’ve been talking about “Google Death”–when Google gives you the message “We do not currently support this location” and how missing one call (and being the top search result for computer repair lawrence ks) nearly destroyed my business. One of the key factors is I knew this content didn’t belong […]

Stayin Alive after Google Death: One call that nearly destroyed my business (part 2 of 3)

Published on February 4, 2013 By dgreenbaum

Last blog post I talked about Google Death–when Google improperly removes your business’s listing. When I contacted Google I got the standard, canned, response (which I Googled to find out it was standard) I made some minor changes to the listing such as deleting an old location, but it had no effect. Eventually I got […]

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